April Pointe

Language and its ugly step cousin, communication, represent a true Catch 22. Never before have so many waxed on about the importance of these areas. Never before have so many come up short. Sorry, but we have to ask why?

The first reason is obvious. Effective use of language is not openly rewarded in the executive marketplace. It's one of those traits that everyone is supposed to have (insert the term "commodity") but so few do (insert "value.") The only time language and communication are rewarded usually comes at the ninth hour when someone wakes up to realize something has to be done.

The second reason is language and communication aren't taught effectively in schools. Colleges, b-schools, grammar schools, you name it. Few remain in command. When Strunk and White wrote their classics on style and grammar, not even these two masters could have predicted how email and the Internet would demote the value of language.

The next reason, and last one for Pointe purposes, is language and other matters of the executive brain have been largely outsourced to consultants, underpaid writers and other so called literary types called ghost writers, my personal favorite. Even political operatives such as Frank Luntz have emerged as experts. Too bad he couldn't have had more influence with the Bush administration. "Surge" ranks as one of the all-time worst word choices at a most inopportune time. On the other side, "war is lost" may be direct, but it's not what most would call a wise choice of terms.

Leaders, quit ignoring language at your peril. Read, write, listen and/or go to a seminar. Stop and think clearly before the next communication. Get outside help if you must. Your audiences may not clap loudly, but they will welcome continuous improvement.

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Hypocrisy Is Alive and Well

It’s fairly safe to conclude that Don Imus and Steve Heyer aren’t boyhood chums. Imus needs no introduction unless you’ve been under a rock for the past five days.

Steve Heyer is the outgoing CEO of Starwood Hotels. He was forced to resign recently after an anonymous letter was sent to the board accusing him of indiscriminate behavior with female employees.

Moving intros. aside, here’s why these two are worth examining in a leadership context.

Institutions dependent on the almighty dollar – in these cases, boards and advertisers – nearly always come off as hypocritical when controversy surfaces. The normal modus operandi is outrage first, action second. The action, however, nearly always exceeds the crime, particularly when the institution is caught red handed for having it both ways.

Don Imus generates $50 million in revenue for NBC and CBS radio. Yet one slip up, albeit major, now threatens to derail a 35-year career. Largely because, despite how it may seem on the surface, money comes first, principle second. Watching the firestorm erupt, you would have thought Don himself had burned a cross in Al Sharpton’s yard.

This is no defense of what Imus said. It was wrong. What makes it hypocritical is how advertisers are bailing out after benefiting for years off his routine, which featured far raunchier and incendiary comments than “nappy headed hos.”

Turning to another highly charged environment, corporate board rooms, the ouster of Steve Heyer confirmed what his track record had left before. Hard charging, acerbic, controversial and dismissing the status quo.

When an anonymous letter accusing him of misconduct surfaced, Heyer either decided to leave the company or was forced to resign, depending on how you want to read the situation. Perception ruled again with an iron fist. You’re guilty. And away he went.

Simple question: Why would the board hire someone who was essentially thrown out of his previous two jobs and then act surprised when controversy surfaced? Answer: Because when you’re fighting the “war for talent,” you’ll do anything to land a star performer who can generate higher returns, which Heyer did. Again, greed first, principle second.

Imus and Heyer are just part and parcel of this trend, which unfortunately is more of a continuous movie reel than it is an issue anyone is willing to address, much less accept.

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