Friday, March 19, 2010

Why CEOs should not blog without facts

When the CEO of an acquired company starts saying things like, "are you ready for a brave new world?," employees know it's time to take cover underneath their desks. In the case of John Brock at Coca-Cola Enterprises (see the AJC's report, published earlier today at http://www.ajc.com/business/coca-cola-enterprises-ceo-382024.html,) it's our sincere hope that he and the acquirer, The Coca-Cola Company, can level with employees and cut through the happy talk. Information travels at the speed of light, and fortunately or unfortunately depending on your view, sheltered executives tend to be behind when it comes to understanding sentiment. Blogs in this context only amplify what's already unknown, versus providing context around what is known. Add in the greatest levels of fear and anxiety since WWII and you get an environment that demands truth, not rosy talk.

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