What's the new normal?

Dear Clients and Colleagues:

There's a new default mode in the marketplace. It's called the "New Normal." You may have already seen the term cropping up in reporting on the financial sector.

It's not clear what New Normal means or if there's anything substantive behind the term. Chalk another one up to media creation. Here's our take. New normal seems to describe a new place that some have arrived at following the Great Recession. Just don't ask them to tell you what's behind the "at."

What the saying points to is the continuing need for businesses (and their leaders) to find better narratives describing what they're doing or trying to do. After what's happened over the past couple years, there's little excuse left for an organization not to tell a better story. Yet fear of the unknown, anxiety about what's going to happen next and refusal to accept change continue to permeate behavior in the marketplace -- even despite signs of tenuous improvement.

You'll be comforted to know that there's now a better way to overcome this challenge. We are here to help tell how what you and your firm are doing can translate into better narrative with key constituencies, such as customers or clients.

While this may sound like an overly inward creative exercise, the truth is it's not. Effective narratives are only as relevant as what outside audiences want or need to know. The second truth is the normal tools such as press releases, canned speak, resumes/bios/CVs, Linked In updates and Tweets leave much to be desired when it comes to high-impact story telling. That's not taking anything away from all the channels being on; more to the point, it speaks to content that goes into the channels.

Consider a consultation if you're interested in learning how a process can work from a senior leadership POV. We will walk through the steps required, what a final product can accomplish and costs associated with the exercise. Here are several inflection points for when a new story typically has the most value:

1. Job and/or career change
2. New leadership position
3. New business strategy/direction
4. More actionable vision and shared values among a team

Thanks for your continuing support. May the New Normal exceed all previous expectations.

All the best,

JG

Jeremy Garlington
Point of View
Phone: 404-606-0637
Email: garlingtons@msn.com


P.S. If this doesn't interest or appeal to your needs right now, please consider forwarding the message to a senior-level leader who you think could benefit. Only personal one-to-one action makes a difference.

# # #