Coke: Corporate-speak

So the Coca-Cola Company announced some management changes today and the creation of two new super jobs, which essentially replicate old consolidated jobs into two new bottles. It's amazing sometimes to consider what the company known as Coke garners from an attention point of view. Here's an excerpt from the company's release that highlights what the current CEO thinks the moves signify:

"With a solid foundation and momentum in our business, now is the time to take the next step in our evolution," Kent said Monday in an email message to Coca-Cola employees. "By consolidating leadership of our global operations under two large, but similar sized geographic regions and BIG, we will streamline reporting lines, intensify our focus on key markets and create a structure that leverages synergies and gives us flexibility to strategically adjust our business within those geographies in the future."

Now I ask the rest of you mere mortals: Can you 'consolidate,' 'streamline,' 'focus,' 'create,' 'leverage' and 'provide flexibility to adjust' all in one fell swoop? Good on ya if you can. Time to get re-trained in corporate-speak if you can't.

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