Wednesday, October 10, 2012

Chick-fil-A#: Challenged in the public square


http://www.11alive.com/news/article/259214/40/Chick-fil-A-president-We-support-Biblical-families

Two and a half months after the original firestorm, Chick-fil-A President Dan Cathy weighed back in on previous commentary during yet another unintended yet probably well meaning sitting. The scene is captured in the attached clip from Atlanta's NBC affiliate, WXIA-TV. Cathy seems to have been heavily coached since the last appearance, which is understandable considering how much controversy was created based on the "guilty as charged" commentary on the biblical definition of family. If there ever was a situation that begged for a fuller, more controlled format such as a speech or Q&A vs. sound bites, then this is the one. The only thing that happens when you repeat the same message about a negative event is the negative event gets reinforced in people's minds vs. forging new ground. The Obama campaign's forays with Big Bird this week fall in same category. That example reinforces a bad performance in the first presidential debate with challenger Mitt Romney. Interesting brand name times continue in the current season.

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