So Disney needs a new chief executive officer. No big news there.
Realistically, will they be able to attract what they really need? Not likely. Here's why:
1.) The same company built on the reputation of one man, Walt Disney, now resembles the reputation of a hundred convicts. Just as it took nearly 20 years to undo the company's brand under Eisner, it's going to take a long time to bring back the magic. One individual can't do it alone. Neither can Mickey Mouse, Doofy and all the other characters that define Disney.
2.) Special interests serving their own needs vs. a shared cause. The recruiting process will probably yield star candidates, but is that what the company really needs at this point? Another imperial ruler would prove devastating to the company's future standing.
3.) Who really wants the job? Fallen brands usually don't find out how far they've fallen until it's too late. One of the key areas where this reality turns up is in retention of leading talent. Beyond the obvious number two, it's hard to name anyone still within the ranks that can lead the company out of its mess.
While the flashy headlines will be aplenty, underneath, it's a perfect case study for why companies that lose their bearings have to face the music sooner or later.
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