"He's One of Us"

Sometimes there's brilliance in simplicity.

"He's One of Us" explains the re-election of George W. Bush as well as anything else.

Character attributes -- leadership, conviction and faith -- created a wave of support that carried Bush past Kerry, who in the end, suffered from a lack of consistency and perceived personal warmth.

What do all these reasons have in common? It's the intangible, stupid.

Those whom aspire to be leaders would benefit from taking this conclusion to heart.