Which came first: Performance or Credibility?

Editorial

That headline isn't a trick question. Or at least it shouldn't be for the original three GE Amigos, all of whom presently find themselves in challenging stages.

Messrs. McNerney, Nardelli and Immelt might want to plan a summer reunion to share war stories. Sans their former boss turned CNBC talking head, Neutron Jack, who is known for a quick word or two. While each CEO made his mark via performance (or lack of), the current challenge is all about credibility. Forming it, keeping it and yes, even losing it -- only to hope it returns later.

Jeffrey Immelt proved this in one fell swoop earlier this month, blindsiding his hallowed constituencies with with an earnings report that led to GE's worst daily stock price loss in more than 20 years. But the core of the issue wasn't lack of performance. It was disbelief that the company could blow something that badly without forewarning. Put in simpler terms, it's never the infraction and always the cover-up or lack of disclosure that gets people worked up.

Second on the original GE succession list is James "Jim" McNerney, who is now having to step things up at Boeing after delay of their long awaited 787 Dreamliner, the closest thing to innovation the airline industry has seen since, well...TVs behind seats. While Boeing remains profitable, the stock's slide combined with a key product delay has pushed credibility to the fore.

Last but never least is the poster boy of everything that could go governance wrong, Robert "Bob" Nardelli, who now steers Chrysler after leading Home Depot into relative ruin. The recent Fortune magazine slick with Nardelli, Press and LaSorda dressed in black was enough to make any serious business reader gag. But thankfully they're now on record with a turnaround. We'll see what the credibility meter has to say about those vows down the line sometime.

Interesting to note: Unlike Immelt, McNerney and Nardelli are now on their second tour of duty after being passed over for the top GE job. Their mobility supports the widely published CEO turnover average of five to seven years, which now seems to be slowing down a bit.

Here's a key takeaway for all aspiring hot shots. Performance and luck might be what gets you the top job. But to keep it, it's about remaining credible. Lose that and you're generally toast. Unless you're already a brand name leader or have a great recruiter willing to line up the next gig.

Lesser mortal leaders who haven't become major CEOs yet tend to dismiss the importance of credibility only to realize its value after the (*&^ hits the fan. That's too late -- much like everything less that travels down the chicken and egg path of performance vs. credibility.

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