Every now and then a major business owner will stand up for what he or she thinks is in the best interests of the brand. This doesn't happen very often and rarely if ever does it occur at the Fortune 500 manager or glorified CEO level. Playboy majority shareholder and founder Hugh Hefner is making a play to buy back the company that he created. Note the language (contained the attached link) directed at the brand vs. what the rest of us mere mortals tend to obsess about every day. I can hear the wise cracks from here, but for today, the TGR's hat tips to Hef. What a great American icon!
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