===========================================
Dell joins ranks of once-hot trend: Boomerang CEOs
By Del Jones, USA TODAY (All Rights Reserved)
Does Michael Dell signal a new era of the "comeback kid?"
When he was rehired late Wednesday, Dell became the first so-called boomerang CEO to be brought back to rescue a Fortune 500 company since 2005. Dell, 41 and founder of the PC maker (DELL), replaced Kevin Rollins, 54, who was Dell's hand-picked replacement two years ago.
Boomerangs used to be common. From 1999-2003 an average of 10 former CEOs were brought back each year at the largest 1,500 companies, so many that it prompted Ohio State assistant finance professor Rudi Fahlenbrach to co-author a study published last November called "The Market for Comeback CEOs."
But there were no boomerang CEOs at Fortune 500 companies in 2006 and just two in 2005 (at TJX Cos. and First Data (FDC)), says Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick...
Michael Dell is a true comeback kid at one year younger than Steve Jobs when Jobs returned to Apple in 1997 to begin his iPod curtain call and oversee a stock rise approaching 2,000%. Jobs is also an atypical boomerang CEO because most leave again within three years, or just long enough to right the company and line up proper succession planning.
It won't be easy for Michael Dell to mimic Jobs, says Jeremy Garlington, who runs an executive leadership consultancy. Unlike Apple, Dell is in an industry "racing to the bottom of the commodity barrel. No one will bet against Michael Dell, but even he would have to admit that a turnaround could take a long time," Garlington says...
# # #
No comments:
Post a Comment